In the ever changing and evolving realms of dance music it has proven difficult for many to stand out from the masses. London-based duo Unit7 don’t seem to have this problem as their music does all the talking and its quality speaks volumes. Mark and Luke both reside in London, the reigning dance capital of England, and pride themselves in being heavily involved with music from a young age.
“We aren’t old or lucky enough to remember the original Warehouse raves, but we feel a deep nostalgia for that time like some sort of shared memory or dream.” – Unit7
Unit7 and the birth of their imprint WRHSmusic came from a warehouse space the duo discovered in their first year of university. The label has been said to hold a vision that pushes boundaries, while giving a respectful nod to the foundations of the entire electronic music scene. The duo commented, “WRHSmusic is uncompromising – it takes the electronic music back to first principles – the Warehouse vibe and aesthetic. We aren’t old or lucky enough to remember the original Warehouse raves, but we feel a deep nostalgia for that time like some sort of shared memory or dream. WRHSmusic is us closing our eyes and trying to recreate that idea now with the ways things are in this era. It allows us to release music, programme parties and curate performances that all have this strong vision about them.”
WRHSmusic launches with a triple-A sided EP featuring two tracks from Pusherman and one from label owners Unit7, comprising of three dancefloor-influenced tracks drawing on their favourite elements of electronic music past and present. The producers will be celebrating the beginning of WRHSmusic with a launch party at Shoreditch’s “disco pub” The Horse & Groom on 22nd August. Read on below for an exclusive track-by-track review of the EP, now available for download here.
1. Pusherman – Alysia’s Theme
The EP kicks things off with Pusherman’s minimalistic leading track Alysia’s Theme that dives deep into the heart of the dancefloor. The eerie intro and pulsating beat are met by a bouncing bass line that becomes layered with intricate female vocals and crafty interludes. With plenty of reverb mixed in to its catchy tempo the track is a defining statement to current underground music, and at over five minutes long it’s the perfect sound to warm up the crowd.
2. Pusherman – Track Ascend
Track Ascend follows and draws in elements of disco with its repetitive vocal sample and crisp claps. The melodic chords hiding in the background pierce through with their own twilight tones and distinct club infused style. The brief inclusion of an extra synth pattern around the middle of the track adds depth and holds the listener’s attention. Filled with separate synth pattern samples and an electric progressing beat, it’s completed with echoing female vocal patterns that continue to wind in and out for the duration of the track.
3. Unit7 – On My Mind
Unit7 provide the final track on the EP titled On My Mind. Featuring stand out male vocals and a growling bass line, the track picks up with the addition of scattered claps and acoustic-sounding instrumentals. Completed with a pounding beat and infectiously uplifting personality, the repetitive lyrics “got change on my mind/ I can’t say it’s alright” add a darker personality to the sound as well as creating a memorable feature for the track. This one easily slots in to the electronic underground genre, and with such a statement sound it’s exciting to wonder what will be coming out next on WRHSmusic.