Following poor sales from both the Wii U and 3DS, Nintendo has warned investors that it expects to see a loss of around ¥35B (£204M) for the fiscal year.
The Wii U has performed badly since its release in late 2012, selling just 150,000 units after one year on sale. Compare this with the sales of the PS4 and Xbox One, 250,000 and 150,000 in their respective first weeks on sale, and things look pretty dire for the Wii U. Nintendo had set a sales target of 9 million for the unloved console but has now cut that down to just 2.8 million units. The 3DS has seen a slash in its sales estimate too, dropping from 18 million to 13 million units.
During a conference held yesterday morning in Osaka, Nintendo’s President Satoru Iwata revealed that the company may be considering price cuts. He said:
“We cannot continue a business without winning. We must take a skeptical approach whether we can still simply make game players, offer them in the same way as in the past for 20,000 yen or 30,000 yen, and sell titles for a couple of thousand yen each.”
The Wii U is currently sold in Japan at ¥26250 (~£150) and games cost between ¥5000 - ¥6000 (~£30 – £35).