With their new album, ‘Hail to the King’ due for official release on the 26th of August, Avenged Sevenfold have released their music video for the coming record’s title track.
Staying true to their tradition of dark visuals, the band gives us a medley of gothic imagery in ‘Hail to the King’. From start to finish we have signs of death in the form of dying flowers, crows, skulls and more. While aesthetically interesting it perhaps does not provide the same amount of flare sported by the videos created for songs like ‘Almost Easy’ and ‘Beast and the Harlot’. However, dazzling the viewer does not seem to be the goal this time. In this fresh take on an Avenged Sevenfold video, ‘Hail to the King’ successfully presents all the grim black and white elements that go with the more classic style of metal videos.
While the dark imagery does hint at the hard times Avenged Sevenfold have endured since the passing of their drummer, Jimmy ‘The Rev’ Sullivan, there is more of a nod to the band’s future intentions. Near the beginning of the video, a boy finds a crown in a forest and by the end has become possessed by its power. This symbol of royalty mixed with the theme of transformation would suggest that after a few emotional years, Avenged Sevenfold are determined to retake their place at the forefront modern metal.