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Collective Cool

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The quiet yet powerfully influential presence of Pre-Fall has just about made its silently alluring mark on the fashion industry, perfectly positioned between the spring and fall shows. Providing clothes for women who feel a little more real and clothes that seem that much more believable; pre-fall is fast becoming the most convincingly irresistible second chapter to fashions most stylish book.

There’s no point trying to pretend these designers are re-inventing the wheel or creating a complete switch up between each season; but why mess with a good thing. For pre-fall it’s precisely true that designers don’t mess with the good things they provided for seasons past. If its choice these women want then its choice they’ll get, with a little bit of this and a little bit of that just what are the best picks from the pre-fall bunch.


Derek Lam and Rag and Bone give good separates and kudos to Proenza Schouler for their emphatic use of their luxury ready to wear fabrics that they filter down to pre-fall.  The most prolific message from designers seems to be comfort and ease; it’s all about individual separate pieces that are wearable and understandable; nothing more and nothing less. Luxury and craftsmanship still comes into play, these designers haven’t forgotten the importance of richness and luxe, or the notion of it perhaps. Take Calvin Klein’s lavender  cashmere and shearling coats or Jason Wu and his golden silk slip dresses, so comfortable and cosy.These made the clothes all the more covetable for it.

Heavier fabrics made an appearance in Gucci’s leather shirts and chubby goat and Mongolian lamb coats and made an even more appealing appearance in Reed Krakoff’s tweed and pony skin slouched men’s style tailored coats. Whether it was the way the chiffon blouses tucked so effortlessly into skirts at Donna Karan or the dresses at Thakoon and Jason Wu were hidden so neatly under cashmere jumpers and floral tees; you get the sense that these designers want their customers to dress easy. Pre-fall takes a step back from spring just before it takes another step forward for fall; and it’s a welcome retreat that feels paired back and un-contrived.




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