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Album Review: Avicii – True (2013)

Album Review: Avicii – True (2013)

Artist: Avicii

Album: True

Tracks: 10 (12 Special Edition)

Release Date: 17th September 2013

Label: PRMD – Universal Island

 

DJ Tim Bergling, better-known as Avicii, is an artist who’s been drawing all the lucky hands over the past few years. We first heard Avicii’s name with one of his best known songs: Levels, a song which sampled Etta James’ 1962 classic Something’s Got a Hold on Me. Since then, Avicii has been everywhere we’ve looked – at music festivals, on Radio 1 shows, and ever climbing the Billboard 100 as well as collaborating with some of the most successful of his contemporaries.

Needless to say, news of his debut album got a lot of people excited. The lead single for the album Wake Me Up, was officially released in June, and played a significant part in composing Radio 1′s playlist. Featuring Aloe Blacc, the man famous for I Need A Dollar, the song has to date, has charted in over 20 countries, reached number 1 in ten and hit number 5 in the Billboard 100. All things considered, it’s been one of the best introductions a debut artist could experience. It certainly caught my attention, and admittedly this isn’t the genre of music you’d find in my iTunes most played. The question on everyone’s lips: Was the album as good as we were all hoping?

It’s well-known that a career for dance musicians isn’t particularly long-lived, especially artists that write for the clubs. This is most likely because of the ever-changing popular opinion. Therefore, my main concern for Avicii is that he would end up like just another Basshunter – a real one hit wonder, an artist caught up in the club soundtrack but not really listened to out of context, which after all is an artist’s real intention.

As I gave the album my first listen, I found it a little shallow, with the exception of a few songs. It seems although most songs in the dance genre are fairly limited with artists trying to make their own music and yet earning playtime, and of course trying to come up with new beats that haven’t been rinsed on a Saturday night before. So I felt as though I couldn’t really become involved in the music on a deeper level, as you would with a lyric-fueled ballad. However, this needs to be taken with a pinch of salt as it comes with the territory. On the contrary, the were definite songs that stood out to me as ‘must-listen-agains’. The first one came to me on track 3; Hey Brother - a song dubbed ‘country house’. Okay, I’ll admit it, that doesn’t sound very appealing to me either. I soon changed my tune when the dulcet tones of Dan Tyminski rolled in like a lone train on the prairie. For those of you who haven’t yet listened to this album, Tyminski is a bluegrass composer and plays a crucial role on this track. His gravel tone voice and country wails don’t immediately stand out as a pairing that would match Avicii, but this song is my definite favourite on the album.


In conclusion, there are really only one or two songs on this album that are lackluster. But as I’ve sad previously, take any dance artist with the exception of maybe Faithless or Basement Jaxx, creating 12 differing and original tracks isn’t the easiest of things to do. Even in light of this, True is an album I’d definitely recommend for all fans of this genre and for those who’ve never heard a beat in their lives, this is a good a place as any to start! Check out this song and see if you can stay sitting still.

 

About The Author

Deputy Editor

19. Hemingway, Kerouac and Mother Nature. If you're an artist or a manager that would like to set up an interview, or request a review, you can reach me at: aaronsimpson@holdupnow.com

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